James effortlessly mixes a reportage style with fashion to create a natural vibrancy to commercial work.
Working with subcultures that are often unknown or overlooked, his early work had a folkloric quality to it, documenting unique cultural traditions from around the world.
His photographs and moving images of recent years are more ambitious and formally complex. Combining digital, film and medium format with fresh approaches to lighting, colour and texture, James evolves his aesthetic to enhance the character of each subject.
A ubiquitous force in the commercial world, James has shot countless campaigns for global brands including Adidas, Nike, Levi’s, and Zalando – and editorials for Vogue, The Sunday Times, and The Independent.
Director / Photographer