News

A Visionary Launch: Reuben Wu for Fujifilm
Andrew Matheson

https://www.youtube.com/watch?v=EnOn_JTRsnM Presenting “Thin Places” — photographed on the new @fujifilmx_us GFX100RF. There are places where the line between the seen and unseen feels thinner—where presence shifts and something just beyond reach seems to stir. Thin Places explores those fleeting, atmospheric moments. Photographing this series with the GFX100RF was a shift from...

14.05.2025 0
Introducing SIREN, a new series by Reuben Wu
Andrew Matheson

The SIREN series emerged from a serendipitous meeting of artistic vision and natural phenomena. Departing from the decisive lines of Reuben Wu’s earlier Aeroglyph work, these new forms respond fluidly to their surroundings—shaped by waves as they meet the shore. Created using a drone-mounted laser and captured through long exposure...

14.05.2025 0
A Moment of Perfect Timing for Reuben Wu
Andrew Matheson

https://vimeo.com/885759259 What began as a road trip for Reuben Wu and his friends to view the solar eclipse, turned into a light-chasing adventure and commercial project this summer. Reuben had been speaking about a collaboration with Starlink, a high-speed internet service provider available worldwide even in the...

25.06.2024 0
Adam Warmington Captures The Blue Hour for DJ Shadow
Andrew Matheson

https://www.youtube.com/watch?v=nS-qiTWld3M When Adam Warmington first began capturing the dense fog during “blue hour” in a sliver of the Bay Area, little did he know it would serve as the storyline in a DJ Shadow video. Discovering this wedge of a tract housing complex in Daly City inspired...

25.06.2024 0
Reuben Wu’s Launch to Remember
Andrew Matheson

Wading through chin-deep waters in a remote slot canyon is not your typical commercial project, even for Reuben Wu. With iPhone in hand, Reuben had the opportunity do just that while trekking through Utah for a recent Apple project.  The project involved capturing various landscapes that...

25.06.2024 0
Healing Through Mother Nature with Adam Warmington
Andrew Matheson

https://vimeo.com/699800499 When the Me Water Foundation reached out to Adam Warmington about creating a short film for their surf-related foundation, Adam jumped at the chance to share his passion for surfing. A surfer since his teens, Adam understood the feeling of gliding across the water. It...

25.06.2024 0
Reuben Wu Captures Mercedes G-Class in the Wild
Andrew Matheson

Earlier this year, we gave you a glimpse into Reuben Wu’s adventurous trip to Spain to capture a series of images for the Mercedes G-class. We’re excited to finally share these images that will be featured in the 2024 Mercedes G-class enthusiast calendar. The project has...

25.06.2024 0
Flower Power by James Pearson-Howes
Andrew Matheson

Inspired by his favorite artist Matisse, James Pearson-Howes transforms the streets of Los Angeles to a technicolor dream resplendent with a riot of flowers. The Flower Market in downtown Los Angeles served as the backdrop for this personal project of a woman buying flowers. It...

16.05.2023 0