Uwe Breitkopf Redefines Luxury with the BMW THE 7

With a luxurious, bold design the BMW THE7 needed a creative mind and production that could match its level of sophistication. Enter Uwe Breitkopf. Since China is the largest exporter of this specific model, Uwe worked with clients based in China and Germany for this global campaign.

Given the caliber of this vehicle, not any location would do. After much consideration, the team agreed upon a modern building in Barcelona that could stand up to the vehicle’s defining elements of luxury. The architecture plays up the vehicle’s exquisite design, drawing the eye inward towards its precise lines, large kidney-shaped grille, and elegant details such as the slim silhouette of the taillights.

Due to code red restrictions, Uwe used a stand-in vehicle for placement and the actual model was created in CGI. These images have been used across all print and online media worldwide. Everything about these images says first class thanks to the sophisticated eye of Uwe Breitkopf.