A Visionary Launch: Reuben Wu for Fujifilm

Presenting “Thin Places” — photographed on the new @fujifilmx_us GFX100RF.

There are places where the line between the seen and unseen feels thinner—where presence shifts and something just beyond reach seems to stir. Thin Places explores those fleeting, atmospheric moments.

Photographing this series with the GFX100RF was a shift from Reuben’s usual setup. The compact, rangefinder-style body and fixed lens encouraged a more fluid, intuitive approach—freeing him to engage with the landscape rather than get lost in the tech.

Some places hum with quiet presence; others reveal it only when the light, weather, or state of mind is just right. Maybe that sense of something more is always there, waiting for us to slow down and notice.

Learn more about the project on Reuben’s Instagram.