https://vimeo.com/885759259 What began as a road trip for Reuben Wu and his friends to view the solar eclipse, turned into a light-chasing adventure and commercial project this summer. Reuben had been speaking about a collaboration with Starlink, a high-speed internet service provider available worldwide even in the...
Wading through chin-deep waters in a remote slot canyon is not your typical commercial project, even for Reuben Wu. With iPhone in hand, Reuben had the opportunity do just that while trekking through Utah for a recent Apple project. The project involved capturing various landscapes that...
Earlier this year, we gave you a glimpse into Reuben Wu’s adventurous trip to Spain to capture a series of images for the Mercedes G-class. We’re excited to finally share these images that will be featured in the 2024 Mercedes G-class enthusiast calendar. The project has...
https://vimeo.com/725735343 This time last year Reuben Wu had the incredible opportunity to participate in a branded content documentary tied into the launch of the ASUS ZENBOOK. Set in Gran Canaria off the coast of Spain, the film anchors on the tagline, “Incredible comes from within” and...
https://vimeo.com/779007638 What do you get when a visual artist, fashion designer, and astronaut walk into a room? Wonder. Reuben Wu recently had the pleasure of joining Paola Mathé, Founder and Creative Director of Fanm Djanm, a women’s fashion brand and Katya Echazarreta, Electrical Engineer and Civilian Astronaut...
Reuben’s talent for capturing geological portraits in otherworldly light recently earned him the chance to shed new light on an iconic World Heritage site – Stonehenge. “Stonehenge was probably the most iconic location I have photographed. I don't usually capture man-made sites, but Stonehenge is so...
Sometimes taking on a project requires learning new and unexpected skills. Earlier this year, Reuben Wu was tasked to bring the “Vibrant Power” motto to life for the new 2021 VW Arteon. “The concept was all about saturated color but done in an artful way. Part...
Earlier this year Road & Track called on Reuben Wu to capture the spirit of a legend and its rebirth – the 2021 Ford Bronco. For this story, Reuben traversed out to the Mojave Desert for the day to remind us of the pleasures of getting...