Discovering the Incredible for ASUS

https://vimeo.com/725735343 This time last year Reuben Wu had the incredible opportunity to participate in a branded content documentary tied into the launch of the ASUS ZENBOOK. Set in Gran Canaria off the coast of Spain, the film anchors on the tagline, “Incredible comes from within” and...

The Business of Wonder Presented by Bulgari

https://vimeo.com/779007638 What do you get when a visual artist, fashion designer, and astronaut walk into a room? Wonder. Reuben Wu recently had the pleasure of joining Paola Mathé, Founder and Creative Director of Fanm Djanm, a women’s fashion brand and Katya Echazarreta, Electrical Engineer and Civilian Astronaut...

Technicolor Dreaming with Reuben Wu and VW

Sometimes taking on a project requires learning new and unexpected skills. Earlier this year, Reuben Wu was tasked to bring the “Vibrant Power” motto to life for the new 2021 VW Arteon. “The concept was all about saturated color but done in an artful way. Part...