A Visionary Launch: Reuben Wu for Fujifilm

https://www.youtube.com/watch?v=EnOn_JTRsnM Presenting “Thin Places” — photographed on the new @fujifilmx_us GFX100RF. There are places where the line between the seen and unseen feels thinner—where presence shifts and something just beyond reach seems to stir. Thin Places explores those fleeting, atmospheric moments. Photographing this series with the GFX100RF was a shift from...

Introducing SIREN, a new series by Reuben Wu

The SIREN series emerged from a serendipitous meeting of artistic vision and natural phenomena. Departing from the decisive lines of Reuben Wu’s earlier Aeroglyph work, these new forms respond fluidly to their surroundings—shaped by waves as they meet the shore. Created using a drone-mounted laser and captured through long exposure...

A Moment of Perfect Timing for Reuben Wu

https://vimeo.com/885759259 What began as a road trip for Reuben Wu and his friends to view the solar eclipse, turned into a light-chasing adventure and commercial project this summer. Reuben had been speaking about a collaboration with Starlink, a high-speed internet service provider available worldwide even in the...

Reuben Wu’s Launch to Remember

Wading through chin-deep waters in a remote slot canyon is not your typical commercial project, even for Reuben Wu. With iPhone in hand, Reuben had the opportunity do just that while trekking through Utah for a recent Apple project.  The project involved capturing various landscapes that...

Reuben Wu Captures Mercedes G-Class in the Wild

Earlier this year, we gave you a glimpse into Reuben Wu’s adventurous trip to Spain to capture a series of images for the Mercedes G-class. We’re excited to finally share these images that will be featured in the 2024 Mercedes G-class enthusiast calendar. The project has...

Discovering the Incredible for ASUS

https://vimeo.com/725735343 This time last year Reuben Wu had the incredible opportunity to participate in a branded content documentary tied into the launch of the ASUS ZENBOOK. Set in Gran Canaria off the coast of Spain, the film anchors on the tagline, “Incredible comes from within” and...

The Business of Wonder Presented by Bulgari

https://vimeo.com/779007638 What do you get when a visual artist, fashion designer, and astronaut walk into a room? Wonder. Reuben Wu recently had the pleasure of joining Paola Mathé, Founder and Creative Director of Fanm Djanm, a women’s fashion brand and Katya Echazarreta, Electrical Engineer and Civilian Astronaut...

Technicolor Dreaming with Reuben Wu and VW

Sometimes taking on a project requires learning new and unexpected skills. Earlier this year, Reuben Wu was tasked to bring the “Vibrant Power” motto to life for the new 2021 VW Arteon. “The concept was all about saturated color but done in an artful way. Part...